Selected academic publications on neurocognitive
phenomena related to intelligent testing by Digital Emotions
Accessibility phenomena and implicit social cognition
Fazio, R. H., & Williams, C. J. (1986). Attitude accessibility as a moderator of the attitude–perception and attitude–behavior relations: An investigation of the 1984 Presidential Election. Journal of personality and social psychology, 51(3), 505.
Fazio, R. H., Powell, M. C., & Williams, C. J. (1989). The role of attitude accessibility in the attitude-to-behavior process. Journal of consumer research, 16(3), 280-288.
Dovidio, J. F., & Fazio, R. H. (1992). New technologies for the direct and indirect assessment of attitudes. In J. Tanur (Ed.), Questions about survey questions: Meaning, memory, attitudes, and social interaction (pp. 204–237). New York: Russell Sage Foundation.
Brendl, C. M., Markman, A. B., & Messner, C. (2001). How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test. Journal of personality and social psychology, 81(5), 760.
Greenwald, A. G., Poehlman, T. A., Uhlmann, E. L., & Banaji, M. R. (2009). Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. Journal of personality and social psychology, 97(1),17.
Luttrell, A., Stillman, P. E., Hasinski, A. E., & Cunningham, W. A. (2016). Neural dissociations in attitude strength: Distinct regions of cingulate cortex track ambivalence and certainty. Journal of Experimental Psychology: General, 145(4), 419.
Recent peer-reviewed publications by R. Ohme
Bughin, J., Cincera, M., Kiepfer, E., Reykowska, D., Philippi, F., Żyszkiewicz, M., Ohme, R. & Frank, D. (2022). Vaccination or NPI? A conjoint analysis of German citizens' preferences in the context of the COVID-19 pandemic. European Journal of Health Economics.
Lee, A.Y., Wang,J., Böckenholt, U., Lee, L., Ohme, R., Reykowska, D. & Yeung, C. (2022). The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis. Journal of the Association for Consumer Research.
Healthcare and Medical Decision Making, 7(2), pp 222-234.
Bughin, J., Cincera, M., Reykowska, D., Peters, K., Zyszkiewicz, M., Ohme, R. (2021), Make It or Break It: Vaccination Intent at the Time of COVID-19, Covid Economics Issue 65 (pp.188-222)
Chkoniya, V., Reykowska, D., Ohme, R. (2021) What do Portuguese Really Feel about the Covid-19 Pandemic. Consumer Neuroscience and Advanced Analytics – Discovering New Perspectives, Marketing and Smart Technologies (pp.283-294)
Bughin, J. R., Cincera, M., Reykowska, D., & Ohme, R. (2021). Big Data Is Decision Science: The Case of COVID-19 Vaccination. In V. Chkoniya (Ed.), Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (pp. 126-150).
Ohme, R., Matukin, M., & Wicher, P. (2020). Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior. In V. Chkoniya, A. O. Madsen, & P. Bukhrashvili (Eds.), Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp. 427–448). IGI Global.